Customer Reviews

Great utility knife

Fantastic knives and scissors! For the first time, I can cut and chop like the chefs on the television. Sharpener keeps them perfectly sharp and the peeler is so easy to use! Would highly recommend.

This really is an amazing knife! At the demo I was asked to cut through hard vegetables which it did with ease hence the reason I purchased the knife. Since then I have used it for chopping virtually everything. I’m almost more impressed with the way it cuts through soft things like slicing a hard boiled egg. Just be careful when washing up as during its first wash I managed to cut through the dishcloth. No fingers lost….

This knife is excellent, and makes light work of cutting things up - meat especially! Very pleased I purchased this knife, I would highly recommend this brand to others!

You most definitely won't need any other knives !!! I disposed of all my other knives once I tried these and haven't looked back. They are super sharp and very easy to keep that way. From peeling your vegetables to carving a joint these are brilliant

I bought a set - 8", 5" knife and sharpener back in approx 2014 at a show in Bristol, I believe. The 8" knife is still going, used just about daily, my go-to knife for everything! I have used the sharpener a little, but the knife is still as sharp as the day I bought it. My daughter doesn't understand when she uses knives elsewhere, why they are so rubbish. I've always said its because my knife is magic! I'm so glad to have found the company is still going as I need to treat myself to some replacements.

These knives are brilliant. Phil and Lesley are lovely. So helpful and obliging.

I am left handed so finding a knife that works for me is tricky. I use this knife to effortlessly cut large cabbages to make saurkraut safely!

I bought this knife at a dog show in suffolk and did not have too many expectations, but after trying many knives, this knife has stayed sharp as promised . I also bought the sharpener to keep the knife sharp and it works lovely

Best knife we’ve ever purchased in the last 45 years also Phil has been very helpful on the phone as nowadays you struggle to speak to an actual person at most companies.

I have been very pleased with the Magic Knife set. It has made carving so much easier. Well worth the money.

3 knives bought from The Ideal Home Show at Olympia, London. I promised myself a set of good knives on my next visit and so treated myself to a set. We use them every day and find them to be easy to use and lightweight as demonstrated at the show. I did however, report to the company that the middle sized knife had lost its black coating in some areas but was informed that this would nit be covered by the guarantee, which was disappointing. I was advised to avoid placing them in the dishwasher. Of course, this does not affect their function. The knives serve their purpose and we would recommend them.

It’s been 6 months since we bought the Magic Knife. Using magic knife is pure pleasure. Works really like magic. The quality is super good for the money I paid. Even today the sharpness has not diminished. It’s just the same .. sharp, precise and as good as new. Loving it. But use their magic sharpener from time to time it makes the knife sharper and even better! I warning: be careful xtremely careful while using, it’s super sharp!

The knife that I bought is absolutely amazing, my whole family fight to use this knife literally every day! My only disappointment is that I wish I had bought the whole set at the time of purchase. I would strongly recommend this brand to everyone, the quality is second to none, certainly a cut above the rest, pardon the pun!

I bought the box set at a show in 2019. They are very sharp and cut through tough vegetables such as swede with ease. However, the non stick surface has flaked off all of the knives, presumably into my food. This is despite the fact they're stored separately to other utensils, and I always wash them in the sink by hand with a non-abrasive cloth/brush. I can't find any information to say whether these products are free of PFAS, or whether they've undergone independent testing to ensure they meet safety standards in that respect. I've even tried asking via their customer feedback form, and at a subsequent show, but have not received a satisfactory answer so unfortunately I won't be buying any more.