Customer Reviews

I bought a “Magic Knife” at The Spirit of Christmas - luckily only one - after watching a nice lady demonstrating how perfectly she cut up a tomato. At home after one or two weeks it was just like any old knife. I returned the next year to ask what I was doing wrong. It was suggested I didn’t sharpen it often enough and was offered their own brand of knife sharpener. Which I bought! I really don’t think these knives are that magic. Rather like the con artists who get you standing on one leg arms outstretched and they weigh down on your arm, you topple over. Then they put the £70 “magic bracelet” on your wrist, next time you don’t topple over. Wow! BUT… it’s just muscle memory. Try it! Amusing party game. And as for “Revive” oven cleaner….!

I have had magic knives for nearly 20 years muting my first set at an ideal home show. They have been brilliant always. When one blade broke on the handle it was replaced with no cost to me. We absolutely love them and are buying more as our are getting really old and don’t want to be without them.

The Magic Knife set are excellent. The 3 knives have replaced loads of older knives that were no longer meeting our needs. Would definitely recommend these knives to everyone.

These knives are fantastic and I wouldn't want to use any other type of utensils now in my kitchen. The company is brilliant and the staff so helpful too. I plan to purchasing some for my son and his girlfriend too. Can't recommend this company highly enough. A++++

I bought this peeler from the motorhome show at the NEC years ago. It is the best peeler I have ever used. Tried various ones whilst travelling but none are as good as this one. Expensive but worth every penny.

I love my knife! It's much easier to use than a traditional knife and makes chopping easier

Amazing knife, wish I could afford them all. My family fight to use this knife as it’s so sharp and cuts food so easily!

When I met you at the all about dogs show I never imagined it would have such an impact on my culinary life. I love the knife it really is magic.

An issue was resolved quickly and without any fuss . Love the knife and it's ability to cut through most things with ease.

This set of knives is great. I haven’t come across anything that I can’t cut yet. So easy to use with very little effort. I’ve recommended these to everyone I know. If I could afford it I’d give them as gifts.

Great utility knife

Fantastic knives and scissors! For the first time, I can cut and chop like the chefs on the television. Sharpener keeps them perfectly sharp and the peeler is so easy to use! Would highly recommend.

This really is an amazing knife! At the demo I was asked to cut through hard vegetables which it did with ease hence the reason I purchased the knife. Since then I have used it for chopping virtually everything. I’m almost more impressed with the way it cuts through soft things like slicing a hard boiled egg. Just be careful when washing up as during its first wash I managed to cut through the dishcloth. No fingers lost….

This knife is excellent, and makes light work of cutting things up - meat especially! Very pleased I purchased this knife, I would highly recommend this brand to others!

You most definitely won't need any other knives !!! I disposed of all my other knives once I tried these and haven't looked back. They are super sharp and very easy to keep that way. From peeling your vegetables to carving a joint these are brilliant